The effectiveness of domain to behave on SERP (Search Engine Result Pages) in future is called Domain Authority. Numbering from 1 to 100, the higher score corresponding to the higher ranking in search engine. Domain Authority is MOZ parameter of calculating website’s worth Moz rank, linking root domains, Moz trust and number of total links. Here passage of time also plays a vital role to strengthen your website. It’s a machine learning model that actively finds a positive correlation between ranking and Mozscape data based on different search results. As mentioned earlier Domain Authority is purely based on machine learning calculations, therefore, the ranking may fluctuate too and fro whenever Mozscape Web index is released.
Domain Authority Score:
Domain Authority score starts from 1 to 100, if the website has a higher score it would cause a higher influence if someone submits his/her backlink on that higher DA website. New websites easily get score up to 30, but it is slighter difficult for a website that is already ranked above 70 score due to competition.
What is a Good Website?
Usually, the website having strong inbound links and external links have high DA scores such as Wikipedia and Google. Wikipedia has strong internal linking, therefore, the web of internal linking gives this site high score as compared to other websites. Websites may have good or bad DA, poor profile linking and internal linking causes a big issue to score it the bad score.
Tools to check Domain Authority:
Different tools are used to check Domain Authority but smallseotools and Moz open site explorer are the best options because both of them are totally free and there is no restriction on multiple usages.
Moz also provides extension if you are using Mozilla Firefox or Google Chrome then download Mozbar extension for free. It would allow you to directly check Domain Authority of any website that you are searching now.
There are more than 30+ signals that collectively calculate Domain Authority of any website but we will discuss a few of these, let’s talk about it in details.
What is MozRank?
An algorithm that quantifies link popularity and Google PR patterns followed by Moz’s version. Higher linking also improve Moz ranking of that page. It’s also known as raw link equity of that given web page online. Just like Google Page Rank, ranking of Moz is also similar to that starting from 0 to 10. It is quite easy to rank up till 4 but quite hard to improve from 8 to 9. Check MozRank here.
What is MozTrust?
Like MozRank, MozTrust works in same way but it only measure the degree of positive correlation between trusted websites. Linking to Govt. websites or University websites may enhance your MozTrust ranking because such websites are considered as trustworthy websites. Ranking procedure is same, so it is easy to rank from 3-4 but you have to link 8 times more if you want to rank it from 4-5, while it is quite hard to move beyond 8 due to stiff competition. Learn more about MozTrust in detail. Your spam score is always added in it, if you link on a spam page, it would definitely hurt your MozTrust ranking. We usually talk about domain age, higher domain age also creates a trust about the worthiness of that website, such websites have high MozTrust if they are not spammed.
Tricks to improve Domain Authority:
Domain Authority significantly improves search engine ranking, you write and your content would be crawled by Google bot in few minutes, that is occurring due to high Domain Authority. The higher Domain Authority you have, the higher ranking you will get. It also help you to rank your content with Zero backlinks. First of all you need to improve Domain Authority, for that you must create backlinks on High Domain Authority websites, it would sharply increase your Domain Authority. Followings are the factors by which you can improve Domain Authority.
- Expiry of Domain Name: We usually skip this option but as far as calculation is concerned, number of days to expire domain name also count, you ought to register it for more than one year so that it may slightly improve your Domain Authority, it also reflect a message that this particular domain will work for longer period, as you know time also counts so it will slowly improve your DA score.
- Backlinks from High Domain Authority websites: Linking back to your website would definitely improve your DA if you are using High domain authority websites, It is the shortest way to make your website Google friendly. Never join such websites that offer you to purchase high DA websites because most of them are spam. You ought to obey Google Penguin updates and avoid negative SEO.
- Role of Diversified Link profile: Get diversified profile links from different sources, openlinkprofiler or backlinkwatch are two prominent channels to search dofollow backlinks, enhance your link profile and make a best use of these quality websites, it will improve your DA.
- Deep Internal Linking: Powerful internal linking will definitely improve your ranking and makes your website Google friendly, if you look at wikipedia, it has strong deep linking, internal linking is so strong that website Alexa is almost 5 which means millions of users are reading wikipedia daily. Get this idea and apply on your website, it would definitely improve your website magically.
- Remove Bad Backlinks: Removing backlinks is an art,you have to be more alert while picking dofollow websites because you never know that website can be spammed, avoid such websites or use Google Disavow tool to remove such bad links.
- Your Content is Everything: Your content is everything, it’s far better than writing quality content rather than low quality content because it will drag more traffic for you. If you are not an expert in writing then write more and more articles per day, quantity will matter a lot but will take more time to make a place in search engine.
- On page SEO: One of the most important factor that each webmaster should understand, how well your website is SEO friendly? on page SEO is the most critical issue, we usually see number of websites that are easy for search engine bots to crawl due to quality user-experience and content. Make sure that you have proper eye on Nonindex tags and categories with proper pagination. Submit sitemap file to search engines like Google. Usually webmasters skip meta title and meta description but you have to make a proper narration for both meta. Heading tags like H1,H2,H3,H4,H5,H6 are really important for writing a perfect article, you must write a perfect article with proper tags.
- Check Page Speed: Check page loading speed from Google developers for free. You can search Page load time through different ways. It counts a lot now a days, after so many bot updates, calculation of hosting response and page load time is really important to keep your articles on top of the search engines, Try to remove all bugs and make your website as fast as possible, usually above 90% page load time is perfect to crawl because it is user friendly and secondly it enhance your DA in search engine sharply.
- Domain/Hosting Response: We usually skip hosting response or domain response but it is the heart and soul to make your content Google friendly. Choose fastest hosting companies online with quick response.
- Use WordPress Plugin: If you are not familiar with wordpress plugins like Super Cache, Wp Rocket, W3 Total Cache, you can follow step by process to install these plugins on your website.
- Socialize your website: A big platform that offers you to buy cheap traffic of any country is provided by these social websites, Get more traffic from Social websites for free, it will cost you nothing but will add some traffic, most of the blogger are against this strategy because they believe that it’s pair to pair likes, i know but when you have high numbers on likes, people reading your content would definitely click your like button, suppose if you have 500 likes only, reader would no doubt read your content but will never follow you as numbers are too low, i would recommend you to choose such channels for promotion purpose only.
- Focus on Pagination: Avoid long permalinks because these create disturbance for you to tack down your target pages, try to focus upon pagination, like i have created this page with only two words “Domain Authority”, smart pages are liked by search engine.
Crux of the content:
In few words, i would recommend you to improve your Domain Authority because the better you score the more chances you can get to occupy search engine, as you know if you have the strength to occupy the first position on first page it would bring a lot of traffic for you. Google is now operating geographically so you have better chances to get traffic from different countries, never try to avoid this tip, try to write more and more and see the magic. Improve your Domain Authority and make your posts Google friendly, it would lead your website and traffic would automatically be improved.